What's So Great About Rolex?

Rolex is the most well-known luxury watch brand in the world. It has no tourbillons, perpetual calendars or minute repeaters. The company concentrates on what it does best, and improves the detail ongoing. Rolex watches show time accurately and are robust, sturdy and reliable. In 1927 the first water-resistant wristwatch was introduced a. In 1914 Rolex founder Hans Wilsdorf submitted a wristwatch movement to the renowned Kew-Teddington observatory for chronometer certification.

Today the chronometer test has become a standard for in-house mechanical Rolex calibers. The brand introduced innovative features quite early on which have made the watch well-suited for everyday wear. The Rolex brand has estimated annual production numbers of about three-quarters of a million pieces. It's to Rolex's advantage to omit unusual complications - not even movements with a large date display, power reserve indicator or alarm function. The name Rolex is linked to the fact that the brand introduced innovations early on, making it a brand with a distinctive look.